Projects and Exercises
Project 1: What Happened to That Trend?
Choose one of the major e-commerce trends identified in Table 1.1 on page 51 and find a current article that relates to your choice. What insight can you derive from the article with respect to the trend? Prepare a short report or presentation summarizing your findings.
Project 2: Make It Your Own
Review the section on personalization/customization on page 56 and then find two websites that employ personalization or customization techniques. In what ways do the sites use these techniques? Prepare a short report or presentation summarizing your findings.
Project 3: Reddit
Visit Reddit. What Web 2.0 applications and techniques does Reddit use? Prepare a short report or presentation summarizing your findings.
Project 4: What Can Google Learn About You?
Review Insight on Society: Online Privacy: Facebook and the Age of Privacy on pages 76-77, and in particular, the types of personal data that Facebook collects in the United States. Then visit Google and try to identify what information Google can collect in the United States via its various online offerings. How does this differ from the information that Google can collect in the country in which you are located? Prepare a short report or presentation summarizing your findings.
Project 5: Assessing the Graduates
Review Insight on Business: Rocket Internet on pages 69-70. Then go online and pick a company mentioned in the case or find another Rocket Internet-supported company of your choosing and find out more about that company's current situation. Is the company publicly traded and if so, are their financials strong? If not, are they expected to go public soon? Describe the company's business model, audience size, and growth prospects, and explain why Rocket Internet may have chosen to invest in it.
Copyright © 2020 Kenneth C. Laudon and Carol G. Traver