Video Case Studies
The Pearson Global Editions catalog page for this book provides access to instructors to a collection of video case studies that integrate short videos, supporting case study material, and case study question.
Video case studies include the following:
Chapter 1: Introduction to E-commerce
- Case 1.1: The Importance of the Internet for E-commerce
- Case 1.2: The Growth of the On-Demand Economy
Chapter 2: E-commerce Infrastructure
- Case 2.1: How Freshdesk Uses Amazon Web Services
- Case 2.2: Compare.com Turns to Microsoft Azure and the Cloud
- Case 2.3: Facebook's Data Centers
- Case 2.4: Smart Speakers: Amazon Echo and Google Home
Chapter 3: Building an E-commerce Presence
- Case 3.1: E-commerce Platforms: Salesforce Commerce Cloud
- Case 3.2: National Kidney Registry Turns to Rackspace for Managed Hosting
- Case 3.3: Building a Mobile App
Chapter 4: E-commerce Security and Payment Systems
- Case 4.1: The Rise of Cyberwarfare
- Case 4.2: Understanding Bitcoin
Chapter 5: E-commerce Business Strategies
- Case 5.1: From Startup to Success
- Case 5.2: Angel Investing
- Case 5.3: Deals Galore at Groupon
Chapter 6: E-commerce Marketing and Advertising
- Case 6.1: To Ad Block or Not to Ad Block
- Case 6.2: Pandora's Recommendation System
Chapter 7: Social, Mobile, and Local Marketing
- Case 7.1: Pinterest Users Engage with Sephora
- Case 7.2: The Full Value of Mobile Marketing
Chapter 8: Ethics, Law, and E-commerce
- Case 8.1: The Right to Be Forgotten
- Case 8.2: Facebook Privacy
- Case 8.3: What Net Neutrality Means for You
Chapter 9: Online Media
- Case 9.1: YouTube: Secrets of Successful Content Creators
- Case 9.2: Vox Media
- Case 9.3: ESPN: Sports Broadcasting Evolves
Chapter 10: Online Communities
- Case 10.1: Instagram
- Case 10.2: Small Businesses Find a Home on eBay
Chapter 11: Online Retail and Services
- Case 11.1: Walmart Takes on Amazon
- Case 11.2: Etsy: A Marketplace and a Community
Chapter 12: B2B E-commerce
- Case 12.1: Flextronics Uses Elementum's Cloud-based Mobile Supply Chain Apps
- Case 12.2: Mecham Groep Streamlines with Sana Commerce
Copyright © 2020 Kenneth C. Laudon and Carol G. Traver