Learning Objectives
After reading this chapter, you will be able to:
- Understand the environment in which the online retail sector operates today.
- Explain how to analyze the economic viability of an online firm.
- Identify the challenges faced by the different types of online retailers.
- Describe the major features of the online service sector.
- Discuss the trends taking place in the online financial services industry.
- Describe the major trends in the online travel services industry today.
- Identify current trends in the online career services industry.
- Understand the business models of on-demand service companies.
Copyright © 2020 Kenneth C. Laudon and Carol G. Traver