Projects and Exercises
Project 1: Analyze This
Review their financial information available for Zalando and compare it to a similar company, such as Asos, Farfetch, or another of your own choosing. Examine each company's revenues, cost of sales, operating expenses, working capital (cash and accounts receivable, minus the firm's current liabilities), and gross and net margins. Is one company financially stronger than the other? If so, which one and why? Write a 2-4 page report explaining and defending your conclusions. At an appropriate place in the report, include a 3-D bar graph comparing the five categories of financial data to support your conclusions.
Project 2: Where Would You Rather Work?
Chapter 9 examines four major categories of online retail business models:
- Virtual merchant
- Omni-channel merchants (bricks-and-clicks)
- Catalog merchant
- Manufacturer-direct
Choose the category that interests you most and then develop a list of two online retail businesses that fit it. Then do some research online to discover what you can about the company, such as how it manages its social media presence, employee and customer reviews, and reports in the financial press about the company's financial situation and prospects. Which of these two businesses would you rather work for? Write a short report explaining your reasoning.
Project 3: Using an Online Career Service
- Prepare a resume for yourself using any word processing program.
- Visit an online career services websites (such as Graduateland, EURES, or another of your own choice). Consult the resume-writing help sections of these sites for suggestions on how you can improve the resume you have created.
- Edit your resume as necessary based on what you have read.
- Conduct a job search on the site you have chosen for an entry-level position in a field that interests you.
- Visit Salary.com and use the Salary Wizard to calculate the salary you could expect to earn from that position (some career sites may include a link to the Salary Wizard).
- Return to your word processing program and compose a cover letter that would accompany your resume if you were applying for the position you found in your search. Include a mention of your salary requirements in the letter.
Project 4: Finding the Least Expensive Travel Option
You need to travel from Paris, France to Sydney, Australia on business once a month for the next six months. Your objective is to find the airline that, on average, has the least expensive non-stop, economy/coach, round-trip flight. Select an online travel service (see Table 11.5 on page 787 for suggestions) and search for a ticket on the desired route leaving on the 5th of each of the next six months and returning on the 12th of the same month. Compile the information you find in a spreadsheet, plotting the cost of a ticket for at least three airlines in each of the next six months. Then calculate the average cost of a ticket over the six-month period for each of the airlines you have used. Finally, display your results as a column chart on the spreadsheet.
Project 5: Picking an Online Bank
You are a recent college graduate about to begin your career as an E-commerce Category Specialist in the Marketing Department of a popular online retailer. Since you are just starting out, your own financial resources are limited. However, you want to open a new checking account because you had previously kept your money at a small bank near your college. You have approximately $5,000 saved and will be earning an annual income of $65,000 (or the equivalent in the currency of whichever country you are in). Since you will be paying many of your bills online, you anticipate writing fewer than ten checks per month. Select at least three banks of your choosing and investigate their online and mobile banking services. Then select the bank you think would be best for your new checking account. Take into account that you want to use online and mobile banking but still be near a physical branch. You also want to avoid monthly fees, minimum balance fees, and excessive ATM fees. Prepare a two-page report that details the factors that contributed to your decision. Make sure you answer the following questions in your report:
- Why is the bank you chose the best choice for your particular situation?
- What does the bank you chose offer that the others did not?
- How much did the actual website of the bank you chose influence your decision in comparison with the information it provided?
- What could change about your situation that would cause you to consider switching banks?
Copyright © 2020 Kenneth C. Laudon and Carol G. Traver